Search Results for: research
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NGA: Net Tax Moratorium Will Cost $440 Billion by 2011
State and local governments will lose close to $440 billion in sales tax revenues between now and 2011 if the federal government’s soon-to-expire moratorium
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Amdocs to Acquire CRM Vendor Clarify
Amdocs Limited, St, Louis, MO, a customer care, billing and order management solutions for the communications industry provider, will acquire Nortel Networks
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Are You Prepared?
Face it, you’re treading on thin ice. Take a real hard look within your organization and ask yourself: Am I really prepared for the challenges I’ll be
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Best-Promoted Brands of 2001
“BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been
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Practical Magic
Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party.
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NEW AND NOTEWORTHY TOOLS
Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and
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CLIENT SIDE
Burger King Corp., Miami, promoted Dana Frydman to vp-product marketing and Marco Moretti to vp-marketing research. Also, DeeDee Drays named senior director-alliances
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McSearching for Significance
In a perfect world, the McDonald’s would have been the most significant event in the summer of 2001. The events of Sept. 11, sadly, proved the whole affair
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Golden Oldies
This isn’t your father’s retirement. As the 75 million-plus Baby Boomers approach their 60s, marketing to seniors is taking another new spin. Baby Boomers,
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Practical Magic
Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party.