Search Results for: research

  • NGA: Net Tax Moratorium Will Cost $440 Billion by 2011

    State and local governments will lose close to $440 billion in sales tax revenues between now and 2011 if the federal government’s soon-to-expire moratorium

  • Amdocs to Acquire CRM Vendor Clarify

    Amdocs Limited, St, Louis, MO, a customer care, billing and order management solutions for the communications industry provider, will acquire Nortel Networks

  • Are You Prepared?

    Face it, you’re treading on thin ice. Take a real hard look within your organization and ask yourself: Am I really prepared for the challenges I’ll be

  • Best-Promoted Brands of 2001

    “BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

  • Practical Magic

    Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party.

  • NEW AND NOTEWORTHY TOOLS

    Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and

  • CLIENT SIDE

    Burger King Corp., Miami, promoted Dana Frydman to vp-product marketing and Marco Moretti to vp-marketing research. Also, DeeDee Drays named senior director-alliances

  • McSearching for Significance

    In a perfect world, the McDonald’s would have been the most significant event in the summer of 2001. The events of Sept. 11, sadly, proved the whole affair

  • Golden Oldies

    This isn’t your father’s retirement. As the 75 million-plus Baby Boomers approach their 60s, marketing to seniors is taking another new spin. Baby Boomers,

  • Practical Magic

    Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party.