Search Results for: research

For years, TV networks made their fortunes through mass advertising. But the last 10 years have seen marketers shift away from the shotgun approach to

Awards.com, Lyndhurst, NJ, an awards, promotional, and motivational products company, formed a partnership with Sodexho, Gaithersburg, MD, to be its official

New Page 1 “I know this campaign is old, but I still think it’s great.”  That’s how one industry expert apologetically offered his nomination for Best

Be authentic. That was the mantra uttered by various sports marketers in August at the annual Sponsors Only conference conducted by IEG, Inc. in New York

Campaign: The Neal McCoy Agency: Frankel, Chicago Client: Fleetwood Homes, Riverside, CA Country singer Neal McCoy is a real cut-up. He makes a pretty

As part of a continuing initiative to improve the research it provides to members, the Direct Marketing Association is increasing its focus on industry

Top USA Corporate Premium Product Buyers/Inquirers The 37,433 people on this file have either bought from or inquired after Top USA’s customized premium

As a loyalty device, e-mail clicks with customers, 88% of whom say they have made a purchase as a result of receiving a permission-based electronic message, according to a new survey from DoubleClick.

Back to Work Traditional brands regain the spotlight as spending rises 9.0 percent. Games are still afoot. Marketers spent an estimated $1.5 billion on

Serious Games Promotion activity rises as overall spending slips 1.6 percent. It was a fickle year for the specialty printing industry. While revenue