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Online shoppers report being happier this year. And they are showing their enthusiasm in a number of ways. American shoppers spent $2.6 billion online

Baseball & Football Fanatics Bethesda List Center is offering an opt-in e-mail list of 31,139 baseball and football fans. These consumers have registered

Avon Products Inc. has named William F. Susetka as president, global marketing, effective Jan. 2, 2002. Susetka will have responsibility for all of Avon’s

Ten pecent of U.S. consumer e-commerce purchases will be transacted through devices such as wireless phones and interactive TV by 2005. At present, 99.8%

Amazon.com By mailing a catalog promoting several free shipping offers, Amazon.com has returned to a proven formula this holiday season. Achieving the

DoubleClick Inc. is forming an alliance of publishers early next year that would let catalogers get access to opt-in e-mail addresses.

Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of

There’s one Best Buy department making more noise than Audio these days. The marketing department. Since breaking into mainstream promotions in fall 2000

Christopher Bragas named cfo and coo of EastWest Creative, New York City. Also, Rod Gonzalez named senior creative director, Ed Catto group account director,

Nothing is easy these days. And that’s a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers