Search Results for: research

  • DMA Study Names Online Best of Breeds

    JCPenney, Amazon.com and Office Depot were among the online marketers ranked in tops in their product category for Web features and functionality, according to a new Direct Marketing Association study.

  • Direct Mail Offers Dipped in Third Quarter

    After increasing at a record pace for six months, direct mail solicitations dropped off in the third quarter of 2001.

  • Online Merchants Improve Holiday Shopping Experience

    It all worked better this holiday season for online shoppers. Customers had to click less to make a purchase–5.36 clicks to checkout compared to 8.76 clicks one year ago. Inventory status was available in real time at 54% of the Web sites studied, up from 42% during the holiday 2000 shopping season. And privacy has moved to the forefront, with 90% of sites linking to privacy policies directly from the home page.

  • FCC Reviewing Telco Opt-Out Rule

    The Federal Communications Commission is reviewing its 1999 rule that allows telecommunications companies to share information about their customers with third parties for marketing purposes.

  • Call Solutions.com Acquires CTC Teleservices

    Call Solutions.com, Inc. has acquired CTC Teleservices, a telemarketing service company with 210 workstations. Guy Scarpelli, who formed CTC in 1986,

  • Education Reform Bill Protects Children’s Privacy

    The education reform bill signed into law by President Bush on Tuesday includes a number of provisions to protect the privacy of school children and their families.

  • Credit Card Mailings Soared in October: Report

    The volume of credit card offers sent to U.S. households reached 477 million during October–an all-time monthly high, according to BAIGlobal Inc., a Tarrytown, NY market research firm.

  • Online Holiday Spending Sees Modest 15% Jump Over Last Year

    Americans spent $13.8 billion over the online holiday shopping season, an increase of 15% over last year. These consumers reported that 13% of their holiday

  • Toysrus.com resolves New Jersey Privacy Probe

    Toyrsus.com will clarify its privacy policy and pay $50,000 to resolve an inquiry by the state of New Jersey. The company, which generated $180 million

  • Financial CRM Spending Predicted Flat in 2002: Study

    Spending on customer relationship management systems in 2002 will stay essentially level compared to 2001 at about $6.7 billion, with no significant expansion