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A recent survey of 4,000 Americans found that the Internet is breeding the “hyper-shopper,” a new kind of consumer who uses all media channels more intensively

RHC Media, the company that publishes Red Herring magazine, is offering its top 20 to 25 advertisers an e-newsletter service with Red Herring content that they can send to their clients.

Wine Enthusiast Lake Group Media Inc. now manages this file of 71,958 active subscribers to this magazine that caters to the wine lover. Coverage includes

TheStreet.Com MeritDirect is now managing the postal and e-mail lists of TheStreet.com. Included are more than 1 million opt-in e-mail addresses and over

Search engine marketing, online classifieds and rich media are the three areas of online advertising that are growing, according to an analysis of several

When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

Westport, CT-based Allied Domecq Spirits North America named Barbara Jackson and Rennis Solomito vps-marketing. Barbara Salerno joined Coldwell Banker

Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

Image, schmimage. It’s experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users’ experience, not