Search Results for: research

Direct mail is still king when it comes to allocating marketing budget, but e-mail use has steadily made inroads and ranks second, according to a new survey.

Netexec@work A list that is created and maintained by the Network Executive Research Center, which is a West Coast-based research and datasource compiler

The Pharmaceutical Research and Manufacturers of America, Washington, DC, is revising its code of ethics to ban the use of extravagant incentives for

Deluxe Financial Services is launching a new direct-check service today in which it will sell checks to bank customers.

A customer relationship management initiative helped the Banking Administration Institute (BAI) cut its direct mail expenditures for its last annual conference

Legislation authorizing the Federal Trade Commission to regulate the buying and selling of individual Social Security numbers was introduced in the U.S.

Consumers’ trust of Web content is very low. Only 29% of people surveyed said that they trust the information found on sites that sell products and services.

Aegis Communications Group Inc., Irving, TX has sold Elrick & Lavidge its marketing research division, to TNS Intersearch, a subsidiary of UK-based Taylor

Credit card prospecting mail volume reached an all-time high of 5 billion pieces in 2001, exceeding the previous year’s record of 3.5 billion, according to market research firm BAIGlobal Inc., Tarrytown, N.Y.

Twenty-three times as many consumers as usual referenced the Yellow Pages “Flags and Flagpoles” heading following the terrorist attacks of September 11,