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Nestl S.A. and Colgate-Palmolive Co. this week announced a joint venture to sell oral-care gum and candies worldwide. Beginning in early 2004, the two

Goodman Marketing Partners Inc., a full-service direct response marketing firm, has opened in San Anselmo, CA. Carolyn Goodman, formerly of the 360 Group,

The Institute for International Research has chosen ClientLogic Specialists Marketing Services to manage its 1 million-name file starting on July 1. The

Consider it a case of marketing by Keebler Elf: By using cookies within banner ads, Isuzu has been able to improve conversion to sale rates by 60% above

In its first partnership with a cereal brand, the American College of Sports Medicine will promote health and fitness on millions of Wheaties cereal boxes

Wisdom Herbs, a marketer of herbal teas and related products, has tapped Integrated Marketing Group to implement a new direct marketing and branding effort.

Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general

DoubleClick Inc., the online advertising services firm, has unveiled some anti-spam initiatives in an attempt to help legitimate marketers and the e-mail

Although price is still a major driver of online purchasing, buyers chose Web site ease of use as the most important factor in assessing which sites to

KELLOGG CO.: plans to expand its licensing initiatives beyond the cereals and snack foods categories to toys, apparel, entertainment, publishing and food.