Search Results for: research

Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it

Sept. 10, 2002 HP declared a media-quiet day in commemoration of the events that occurred last Sept. 11. HP said it would not allow any press releases

Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

PetEdge This file was formerly called New England Serum Co. Under its new name this package insert program offers access to 252 million annual packages

Through the end of October, Kraft Foods’ Tombstone Pizza runs a Win Whatever You Want sweepstakes with a grand prize of $100,000 to be used any way the

New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

Communications Systems Designers This is one of seven new lists from the Association of Computing Machinery. Worldata manages this file, which contains

A hearing by the Senate Banking Committee today may determine the need for new legislation to protect individual financial privacy. Although there are