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The Internet has changed direct marketing although not as originally heralded. The Internet has not leapfrogged established ways of marketing nor replaced

Frost & Sullivan Goes to MetaResponse MetaResponse Group has been named to manage the Frost & Sullivan lists. The files include more than 400,000 U.S.

On one hand, DMers have tremendous opportunities presented by the Internet and emerging technologies. On the other, they have a less-than-healthy economic

For some years now, DIRECT has invited its readers Inside The DMA. This year, we are especially delighted to have this opportunity. After all, 2002 has

Anyone looking at the hefty slate of new business-to-business initiatives the DMA has cooking might think the association was making a calculated play

Oct. 3, 2002 The Federal Trade Commission has settled with American Student List and another firm over allegations of improperly selling student information

Kevin Noonan is the new executive director of the Association for Interactive Marketing (AIM), the Direct Marketing Association will announce on Thursday.

Re: Loose Cannon: Your Tax Dollars Subsidize Bad Airline CRM (DIRECT Newsline, Oct. 27, 2002) Bravo! My involuntary handouts to the nation’s air carriers,

Cause marketing tied to breast cancer is under scrutiny this month (Breast Cancer Awareness Month) as a watchdog group urges consumers to “Think before

Online advertising spending will grow by 10% next year, according to Jupiter Research. Marketers will spend only $5.6 billion on online advertising this