Search Results for: research

Christine Elliott Krupka will head the newest List Services Corp. regional office in Lake Bluff, IL. Krupka, who was an account executive with The McNichols

A new study by the Atlas Institute found that online advertisers are unlikely to reach the same person with a campaign across multiple sites. For advertisers

SAS has acquired the technology offerings of Verbind Inc., Lexington, MA. The price of the transaction was not disclosed. The purchase includes Verbind’s

Oct. 29, 2002 The Direct Marketing Association named Kevin Noonan, formerly group vice president of the Internet and media research area at the Yankee

Equifax, the credit bureau and information services firm, will begin offering visitors to its MSN Autos Web site–a large network of automotive research,

Several things that bear consideration in this whole idea. The first

We ran a story last month about some research that our sister magazine direct conducted with Yankelovich Partners to see how people feel about direct

Former MTV jockey Kennedy worked the audience during the Game Show Network’s presentation at the L.A. Office RoadShow. The charismatic host quizzed audience

Tough economic times didn’t dim the caliber of entries for this year’s PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic

Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are