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When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

Westport, CT-based Allied Domecq Spirits North America named Barbara Jackson and Rennis Solomito vps-marketing. Barbara Salerno joined Coldwell Banker

Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

Image, schmimage. It’s experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users’ experience, not

It’s dark. It’s quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.

Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

Nov. 12, 2002 Viking Office Products has entered the Portuguese market. The new business, which is targeted to the small-to-medium-sized companies, is

Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted

Several credit reporting agencies called for both consumer and industry diligence yesterday after thousands of consumer credit reports were downloaded from the firms’ computer systems and sold.