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After a 31-year run with Ogilvy & Mather, Cotton, Inc. has selected DDB Worldwide as its new advertising agency after a three-month review. Spending will

CLEAR CHANNEL ENTERTAINMENT: New York City, promoted Ginger Kraus and Jill Vogel to VPs-national sales and marketing in New York City and Washington,

(Catalog Age) Direct marketing in the U.S. is more similar to marketing in the U.K. and the rest of Europe than it is different. That’s the conclusion

(Catalog Age) How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily,

Online DM and database management firm Traffix Inc. named Mark Gutterman to the company’s board. He replaces Jack Silver. Gutterman is CFO of Starpoint

Speedo announced the extension of an endorsement deal with world-record swimmer Michael Phelps through 2009. This is Speedo’s richest swimwear sponsorship

Over the past 10 years IMI International has quizzed consumers on factors that get them to lay down the cash to make a purchase. We completed the latest

Cambridge Healthtech Institute These 120,200 individuals attended Cambridge Healthtech Institute biotechnical and biomedical conferences. These scientists

Do 6-year-olds need tuxedos? In launching “His First” line for boys, upscale men’s apparel manufacturer and retailer Hickey Freeman says yes.

Visa USA is giving cardholders a little help this holiday season. Call it paybacks for the help consumers gave in crafting the campaign. Visa dramatically