Search Results for: research
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*Mail Stream: A Report on Incoming Direct Mail
Take a look at what’s new in the mail this week. The Library of America is promoting a charter membership; the National Medical Research Institute of America plays to 50 something’s aging eyesight and the Ethnic Grocer cooks up a new catalog.
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60 Minutes II Segment to Focus on Financial Privacy
A 60 Minutes II segment the show researched during last year
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MERGERS AND ACQUISITIONS PLUMMETED IN 2002
After the tremendous buying binge of the 1990s, companies around the world pulled their purse strings tight when it came to mergers and acquisitions in
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Student Marketing Settles with NY Over Collection of Student Data
Student Marketing Group Inc. has settled a lawsuit with New York State over allegedly deceiving students into supplying information for mailing lists.
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Recruiters Predict a Database Brain Drain
Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And
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Online Trust Barrier Eroding: Conference Board
U.S. consumers are more trusting when conducting online transactions than they were last year–especially with financial transactions, according to the
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Software Firm Finds Small Is Better When It Comes to E-mail
A small developer of a service to protect intellectual property has pulled a 6% response rate with a small e-mail campaign to generate leads. Brand Defense
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Deja View
January Howard Beales, director of the Federal Trade Commission’s Bureau of Consumer Protection, reiterates FTC chairman Timothy Muris’ outline to enforce
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Rally Round the Family
Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys
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Brand Names
It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work