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The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and

NEW LISTS TechTarget IT Research Panel This is an e-mail list of 70,000 active participants in the TechTarget IT research panel. These enterprise information

Get ready, it’s coming: Sometime over the next two years, a major U.S. company is going to do something so bad that it will make all prior privacy scandals

The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic

As expected, Pepsi-Cola has launched a mid-calorie version of its original cola. Pepsi’s new mid-calorie cola, Pepsi Edge The new soft drink, Pepsi Edge,

As expected, Pepsi-Cola has launched a mid-calorie version of its original cola. The new soft drink, Pepsi Edge, rolls out late this summer. It contains

Target Corp. plans to phase out its “smart card” technology this summer due to limited shopper use less than three years after it was introduced. The

During an early February flight, American Airlines passengers were riled when, out of the blue, the pilot’s voice came over the intercom, suggesting that

Procter & Gamble Co. has asked rival Frito-Lay to pull TV and print advertising that says consumers prefer Frito’s Stax crisps to P&G’s Pringles. P&G

A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands