Search Results for: research

Banking IT Master File Available from Worldata is this master file of 25,104 top financial. executives and IT managers with purchasing authority. It includes

Quiznos Sub, a growing sandwich chain, has planned a number of in-store enhancements to roll out across its more than 2,000 stores this year. The QSR’s

It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a

IT WAS THE DANCING THAT CLINCHED IT. When Allied Domecq convened its worldwide work session on Malibu Rum last fall in London, it was the first time many

A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based

AT PRESS TIME, market research giant Taylor Nelson Sofres has jumped to the front of contenders for a potential acquisition of NFO WorldGroup. The UK-based

4/16 FAO INC.’S efforts to emerge from Chapter 11 bankruptcy protection hit a substantial obstacle when investors withdrew their proposed funding. In

In a bid to ride out the recession, war and other economic uncertainties, a high-tech firm has abandoned direct mail in favor of e-mail marketing. In

How do you reposition a cable TV network that speaks largely to Americans who believe in aliens and the fifth dimension? For starters, exploit RoperASW

ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,