Search Results for: research

DoubleClick Inc., the online advertising services firm, has unveiled some anti-spam initiatives in an attempt to help legitimate marketers and the e-mail

Although price is still a major driver of online purchasing, buyers chose Web site ease of use as the most important factor in assessing which sites to

KELLOGG CO.: plans to expand its licensing initiatives beyond the cereals and snack foods categories to toys, apparel, entertainment, publishing and food.

Consumer response to direct mail has risen by 12% in the past two years, said a study by Vertis, an integrated marketing and advertising solutions company.

E-Gardeners American Name Services is unveiling this file of 519,508 24-month e-mail addresses of gardeners who use e-mail to communicate and do business.

MDC Corp., the Canadian marketing conglomerate, will launch an all-stock bid to buy out minority shareholders of Maxxcom Inc., its 74%-owned direct marketing

(Direct)Kraft Foods had a problem only a couple of years agothe flatline growth that affected most packaged goods marketers. But the proposed solutiona

(Direct)—Reckitt Benckiser, Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products

Watergate journalist Bob Woodward regaled the crowd on Tuesday at the Direct Marketing Days in New York luncheon, not with reminiscences of his role in

Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support