Search Results for: research

  • Online Retail Sale to Skyrocket by 2008

    Online retail sales will grow at a steady 19% year-over-year growth rate, from $95.7 billion in 2003 to $229.9 billion in 2008. Most significant, online

  • News Briefs

    THE NATIONAL FOOTBALL LEAGUE: New York City, named Shawn Dennis VP-marketing services. Formerly VP/group head of global co-branding at MasterCard International,

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  • FTC Sets Do Not Call Fees; Court Challenges Continue

    The Federal Trade Commission has recalculated fees for its national Do Not Call registry even before marketers begin using the new listing. Marketers

  • Losing on Lots of Loot

    Over the past 15 years, IMI International has completed hundreds of studies on the impact of the number of total prizes on consumer participation. These

  • Mail Stream: A Report on Incoming Direct Mail

    Tour de France victor Lance Armstrong has started a foundation to enhance the quality of life for those living with, through and beyond cancer. The group dropped a new mailing just as Armstrong began the most recent Tour de France bicycle race.

  • Short Cuts

    Cox Target Media has promoted Melissa Fisher to the job of senior vice president of marketing and communications. Fisher joined CTM as vice president

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  • Watch Your Back

    Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales.

  • Southerners grab Internet deals

    This summer, the Southeast is hot and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in the Deep

  • Magna Cum Loyalty

    If you want to strike a chord with Americans with young children, bring up the topic of college tuition costs. Upromise did just that and is now in its

  • Storm Shelter

    Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in