Search Results for: research
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Online Retail Sale to Skyrocket by 2008
Online retail sales will grow at a steady 19% year-over-year growth rate, from $95.7 billion in 2003 to $229.9 billion in 2008. Most significant, online
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News Briefs
THE NATIONAL FOOTBALL LEAGUE: New York City, named Shawn Dennis VP-marketing services. Formerly VP/group head of global co-branding at MasterCard International,
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FTC Sets Do Not Call Fees; Court Challenges Continue
The Federal Trade Commission has recalculated fees for its national Do Not Call registry even before marketers begin using the new listing. Marketers
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Losing on Lots of Loot
Over the past 15 years, IMI International has completed hundreds of studies on the impact of the number of total prizes on consumer participation. These
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Mail Stream: A Report on Incoming Direct Mail
Tour de France victor Lance Armstrong has started a foundation to enhance the quality of life for those living with, through and beyond cancer. The group dropped a new mailing just as Armstrong began the most recent Tour de France bicycle race.
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Short Cuts
Cox Target Media has promoted Melissa Fisher to the job of senior vice president of marketing and communications. Fisher joined CTM as vice president
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Watch Your Back
Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales.
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Southerners grab Internet deals
This summer, the Southeast is hot and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in the Deep
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Magna Cum Loyalty
If you want to strike a chord with Americans with young children, bring up the topic of college tuition costs. Upromise did just that and is now in its
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Storm Shelter
Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in