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They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market

In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

NEW LISTS Yodawobe Golf, Ski Files Yodawobe Inc. is offering lists of registered attendees that it surveyed during golf tournaments and ski resort events.

There’s a scene in the Charlie Chaplin flick Modern Times where Chaplin, playing the working stiff in a massive production plant, races along an assembly

Kevin Noonan, the chief of the interactive marketing arm of the Direct Marketing Association, has quit his job as of last Friday. He has taken a new position

InfoSpace Inc. will acquire Switchboard Inc., a rival provider of Internet Yellow Pages, for $160 million. Local search allows users to look up local

RAWLINGS: the softball equipment producer, has inked a cash sponsorship deal with the National Pro Fastpitch softball league to use NPF team names and

With an estimated monthly audience of 51 million people, Internet Broadcasting reaches an affluent audience, with 50% living in households with an annual

Spending on U.S. e-mail marketing is expected to reach $6.1 billion in 2008, up from $2.1 billion in 2003. The findings, by JupiterResearch, indicated

Within five years, a quarter of all U.K. shopping will be conducted via the Internet or mobile devices, said the Interactive Media Retail Group. IMRG