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The momentum in the 2003 U.S. economy spurred more generous gift-giving in corporate America, as companies pumped up spending to recognize employees for

Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

Sponsorship spending showed a healthy uptick in 2003, jumping 6.2% to $9.8 billion, from $9.4 billion in 2002, according to Chicago-based IEG, Inc. But

Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo’s Showcase component

Sampling enjoyed another year of growth in 2003 as marketers continued to place products directly into the hands of consumers. Spending is up 10% to about

Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a

Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer

Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in