Search Results for: research
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List and Database News
Figi’s Files Adrea Rubin Management Inc. has been chosen to manage a pair of Figi’s Inc.’s lists. Mokrynski & Associates Inc. had previously done this
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Agencies
JupiterResearch Finds One-Third of E-mailers Not Can-Spam Compliant
More than 33% of the e-mail marketers surveyed by JupiterResearch do not follow the dictates of the federal Can-Spam Act, according to the New York-based
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List and Database News
Money Making Networks Buyers and Inquirers This new-to-market file offers 75,250 last-30-days individuals who have either bought or asked about money-making
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Land O’Lakes Ranked as Top Consumer-Friendly Site: Study
Land O’Lakes has surfaced at the most visitor-friendly Web site among the largest food, beverage and tobacco companies. The site, www.landolakes.com,
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List and Database News
Change of Address by North American Affinity Clubs This file offers 29,681 last-30-day changes of address from these cooking, golfing, handyman and other
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John Collins Leaving NFL Post
NFL senior VP-marketing and sales John Collins will leave the post he has held since September 2000 to become president and CEO of one of its clubs, the
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The Evolving Use of Television and Its Content: Study
As different ways of watching television continue to emerge, consumers are still watching traditional TV as they slowly adapt to new technologies and
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Spending Reaches $288.3 Billion in 2003: PROMO Trends Report
Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO
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Agencies
Nick Uses Its Noggin
This month and next, General Growth Properties will bring Nickelodeon’s Noggin brand into a handful of malls with Club Noggin centers. They will test
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Agency Moves
The Interpublic Group of Cos., New York City, hired Stephen Gatfield as executive VP-global operations and innovation. Tustin, CA-based al Punto Advertising