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Playing on a young man’s penchant for pretty girls and the irresistible allure of a great house party, Unilever created the perfect match to get its AXE

Jobs are coming back. Fifty-seven percent of marketing and advertising executives planned to add staff in the next 12 months, up from 44% in 2003, according

Jobs are coming back. Fifty-seven percent of marketing and advertising executives planned to add staff in the next 12 months, up from 44% in 2003, according

Nielsen Sports, a unit of Nielsen Media Research, is launching a new service to measure televised sports sponsorship media including in-stadium signage,

The battle for market share of mid-calorie colas is about to heat up. The Coca-Cola Co. will introduce C2 in Japan and then roll out the new soft drink

Marketers appear to be having trouble keeping in compliance with federal Can-Spam Act. One-third of e-mail marketing offers are not in compliance with

The battle for market share of mid-calorie colas is about to heat up. The Coca-Cola Co. will introduce C2 in Japan and then roll out the new soft drink

Money Making Networks Buyers and Inquirers This newly available file contains a 75,250-name March hotline file of individuals inquiring about or buying

Direct mail is alive and well and the United States Postal Service wants to help you send more of it. That’s the message U.S. Postmaster General Jack

Money Making Networks Buyers and Inquirers This newly available file contains a 75,250-name March hotline file of individuals inquiring about or buying