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Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and

For the first time in its history, MasterCard teamed up with a major motion picture property for its 2003 holiday campaign. With the Universal Studios

RESTAURANTS, CAFES and retailers are all going digital Starbucks has partnered with Hewlett-Packard to bring a CD-burning service to latte lovers; McDonald’s

Financial service firms traditionally are sophisticated direct marketers, among the first to embrace life-stage and trigger-based marketing. But, as channel

Due to the economics of technology, companies can collect and store information on nearly every interaction with their clients, suppliers and internal

Data integrators face many problems, but none is tougher to deal with than disparate data sources. Companies often support between five and eight different

As the Direct Marketing Association mulls hiring its next president, it should consider retaining a fanatic. By that I mean a leader who is willing to

NEW LISTS Kids Wish Network This list names 90,000 who responded to a sweepstakes offer during the last 12 months. The Kids Wish Network makes arrangements