Search Results for: research

  • Kellogg Names Montie U.S. President

    Kellogg Co. has promoted Jeffrey Montie to president of Kellogg North America, overseeing all U.S. divisions. The divisions include Morning Foods; Snacks; Natural & Frozen Foods; Club; and Food Away From Home, as well as Kellogg Canada. Montie had been …

  • News Briefs

    JOHN DEERE WORLDWIDE: Cary, NC, tapped Malone Advertising, Akron, OH, to handle media planning and buying for the dealer network of Deere’s Consumer and Commercial Equipment division. Malone will create an ad plan that can be customized for Deere …

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  • Kraft Adopts South Beach Diet Name

    Kraft Foods will add the South Beach Diet moniker to some of its brands through a multi-year deal with South Beach Diet creator Dr. Arthur Agatston, a cardiologist. Kraft will use the South Beach Diet trademark to flag products that fit the diet, which …

  • Agencies

    Build-A-Bear At Bat for the Mets

    Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 …

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  • ALC Acquires CircTrack

    American List Counsel has acquired CircTrack, a research service founded in 1997 by circulation guru Dan Capell. Designed to assist publishing executives,

  • News Briefs

    STARZ: has named Minneapolis-based Fallon Worldwide as its new media agency of record. This assignment will take effect immediately and includes strategic media planning and buying in connection with Starz’ 13 digital movie channels in addition to Starz …

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  • Eclipse Direct Marketing Merges with Osprey Interactive

    Eclipse Direct Marketing (EDM) has merged with Boston-based Osprey Interactive Inc. Eclipse will assume the accounts receivable of Osprey Interactive

  • American Institute for Cancer Research Picks Merkle for Donation Processing

    The American Institute for Cancer Research, a charity that provides educational services regarding diet, nutrition and cancer, has chose Merkle to provide

  • Spam Costs More Than Double: Report

    The average cost of spam per year per employee more than doubled from the previous year to $1,934. according to Nucleus Research. The report also found

  • Search Engine Tips from a Search Engine Tracking Company

    We chat with a lot of folks at KeywordMax. Some pretty interesting tips from smart search marketers have been revealed to us. We decided to share some of this wisdom.