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The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

Can Spam Act, Do-Not-Email, Spam blockers, blacklists, junk mail filters. As technology evolves, so do laws designed to protect consumers from abuse of

WOMEN ARE DRIVING the growth of online shopping. Last year, women accounted for 52% of online buyers 18.9 million of the total 36.5 million U.S. shoppers

Wanted: Direct Marketing Manager Must have at least five years’ experience, must have a college degree, must have good communication skills, must be a

ECNext, Powell, OH, a technology and marketing services provider, launched an e-commerce site for New Tripoli, PA-based The Information Network, a market

Campbell Soup Co. will cut 400 jobs and launch 29 new products in an effort to boost sales and improve earnings. The changes are not expected to affect spending for fiscal 2005, which begins Aug. 1, 2004, but could impact marketing budgets for fiscal …

Young children are responsible for lots of dollars being spent on food, whether it’s by haranguing their parents in the grocery store to buy them treats or spending their own money. By 2008, children ages four to 12 are expected to be responsible for …

The San Jose, CA-based Silicon Valley American Marketing Association (SVAMA) has launched a customer relationship management (CRM) service with CommerSel

Kellogg Co. is now managing the Web site for its kids loyalty program in-house, pulling Eetandern.com from Yahoo, which hosted the site for nearly three years. Kellogg continues to advertise Eet and Ern on Yahoo’s kids’ service, Yahooligans, and work …

The Neiman Marcus Group recently launched the premier edition of Master Chef, a catalog geared to at-home chefs who “know and demand the best.” Catholic mailer The Capuchin Franciscans of the Province of St. Mary