Search Results for: research

Fifty-nine percent of database marketers surveyed last month by Forrester report that their budgets were up this year, and 63% expect increases for 2004.

A quick look at my high school and college transcripts shows that I didn’t exactly embrace academia: As someone once said about an entirely different

: Yes, I am guilty of writing about the Hispanic market since the

Ethnic women will have more than $1 trillion in buying power by 2008, according to a study from Packaged Facts. The 32 million African-American, Hispanic and Asian women in the U.S. have a combined $723 billion in purchasing power. That population will …

The Promotion Marketing Association, Inc. has named newly elected members to its executive committee and board of directors. Rick Murray, the senior director of strategy marketing for the Country Music Association, has been named as the incoming chair …

Rainbow Foods was a 23-store regional supermarket chain in Minneapolis in the late 1980’s when the area was selected to host the 1990 U.S. Olympic Festival. The president of Rainbow, Sid Applebaum was a huge fan of the games and very interested when …

The number of unique phishing attacks worldwide will grow an astonishing 115% to 110 unique attacks per month by 2008 from an average of 51 attacks per

Cleverisland.com XactMail will send out messages to up to 800,000 parents on behalf of direct marketers. The filehas been garnered entirely from opt-in

Anti-tobacco television ads targeting young people are much more effective if they show the serious consequences of smoking as opposed to funny or entertaining ads that say smoking isn’t “cool.” The study, conducted by a researcher at the University of …

DOONEY & BOURKE: has selected actress Lindsey Lohan as the newest face to represent the leather goods brand. The new campaign will debut in August and the new handbags will hit store shelves shortly after. Previously actress Mischa Barton, star of the …