Search Results for: research

Operation Gather Donors This newly available file contains 51,503 last-12-months donors to this Christian organization. Direct mail is the source. Selections:

Linda B. Keene, a seasoned marketing executive and member of Scholastic’s board of directors, will leave the board to join the company as executive VP-marketing, effective immediately. Keene will succeed Dick Spaulding, who has been with the company for …

National Health & Wellness Club This file contains 22,259 active life members of this organization. The source is direct-to-publisher. Selections: Gender,

Internet marketing expenditures in the U.K. accounted for 3% of advertising revenues last year, surpassing the industry’s own target of 2% by this fall,

Parents’ and children’s advocacy groups are prepared to rise up against marketers who target teens, saying their advertising is to blame for some of the

(Direct Newsline)—In 2001, after years of pushing products and services at its customers, Sears, Roebuck & Co. began a “customer relationship management journey,” according to Kristine K. Crow, the Hoffman Estates, IL-based retailer’s senior vice …

MailFrontier, an anti-spam and e-mail security provider, has forecasted that more than 1.2 billion political spam e-mails will reach the inboxes of registered

(Direct Newsline)—Being able to prove the efficacy of online advertising and its ability to create additional offline sales is a hurdle the marketing industry is looking to clear. “Why do marketers advertise online? Over 30% of them explicitly say they …

In 2001, after years of pushing products and services at its customers, Sears, Roebuck & Co. began a “customer relationship management journey,” according

Being able to prove the efficacy of online advertising and its ability to create additional offline sales is a hurdle the marketing industry is looking