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It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

Language barrier Thank you for the article on Hispanic-American consumers . Your readers may not know, however, that many of these consumers’

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Fifty-nine percent of database marketers surveyed in June by Forrester Research report that their budgets were up, and 63% expect increases for 2004.

A woman is walking through London’s Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a

LLKFB, the direct marketing agency, has named Claire Hassid executive vice president/ chief marketing officer; Mitch Ratliff, executive vice president,

Home decorating catalog Shades of Light recently added yet another product category to its ever-expanding offerings: water-based glazes and washes for use in enhancing the appearance of painted walls. Parkinson’s Disease Foundation recently re-branded its image, complete with a new logo design, tagline and a fresh look.

LLKFB, the direct marketing agency, has named Claire Hassid executive vice president/ chief marketing officer; Mitch Ratliff, executive vice president,

: I’m surprised you didn’t recommend eBay to Deep Tread. Or hasn’t

Gene Hall has been named CEO at the research firm Gartner Inc., based in Stamford, CT. Hall will succeed Michael Fleisher who previously announced his