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Catalina Marketing Corp. reported income of $10.9 million, for its first quarter, up from $4.3 million last year. The database marketing company reported

Joseph D. Livingston has been named executive vice president and COO at Precision Response Corp., a teleservices and e-mail management firm located in

Fast feeder Taco Bell has entered into an exclusive deal with Pepsi, to make Mountain Dew Baja Blast available exclusively at its restaurants nationwide. Mountain Dew Baja Blast features a Mexican-inspired tropical lime flavor and a turquoise-green …

Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.

Direct Newsline—Spending on search engine marketing will nearly triple by 2009, according to JupiterResearch. The market for paid search is projected to grow 189%, from $1.9 billion in 2003 to $5.5 billion in 2009. The sharp rise in the cost-per-click …

Spending on search engine marketing will nearly triple by 2009, according to Jupiter Research. The market for paid search is projected to grow 189% from

Michael A. Tam was tapped to be senior vice president of marketing for Borders Group, Ann Arbor, MI. His appointment is effective Aug. 23. He will report

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;