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Don’t think direct marketers have God on their side? So far this month, those who would damage the industry’s reputation have felt the wrath of both conflagrations and torrential rainstorms.

According to Forrester Research, consumers mistrust ads for most types of products and rely on word of mouth from friends and family as the No. 1 trusted form of “advertising.”

Do-not-call lists, ad skipping technology, spam filters and online ad blockers all point to a consumer backlash against advertising. Are these isolated examples of consumers reacting to a few ad excesses, or do they signal a change in the way consumers …

Internet search engines and e-mail newsletters have become the affluent travelers’ preferred sources for information and inquiries related to travel services.

African Americans are one of the latest cultural groups that New York Life is reaching out to touch

Internet sees the fastest growth of any medium

Seniors are an savvy group, with their own legions of trend setters and early adopters who have turned countless friends onto any number of technologies including computers, e-mail and the World Wide Web. In fact, the number of people ages 55 and up who …

Albertsons has promoted Paul Gannon to chief marketing officer for its 2,500-store supermarket and drugstore business. Gannon had been president-CEO of Shaw’s Supermarkets, which Albertsons bought in April. Gannon will oversee all marketing for …

Ocean Spray Cranberries, Inc. has named Kenneth G. Romanzi in the new position of senior VP and COO of the cooperative’s largest division, its domestic food and beverage business. The position took effect Sept. 9. Kenneth Romanzi Romanzi, 44, has 22 …

Market research and polling firm Harris Interactive, Inc. has acquired opinion research firm WirthlinWorldwide for $41.8 million in stock and cash. Harris Interactive, which conducts the Harris Poll, said it expects significant growth from the deal in …