Search Results for: research

  • POPAI Lauds Three for P-O-P

    BMW of North America, Intuit and Pfizer won Display of the Year awards from the Point of Purchase Advertising International as part of POPAI’s Outstanding Merchandising Awards. The three Display of the Year awards are top honors for the annual OMA …

  • Service Consolidation Leads Database Marketers’ Outsourcing Concerns

    Database marketers spend an average of $3.5 million annually on outsourced marketing services, according to a new study from Forrester Research Inc. Just under one third spend more than $5 million a year, while slightly more than one-quarter spend less than $1 million.

  • Minority of Internet Users View 73% of Web Pages

    New research findings released by DoubleClick Inc. found that 39% of consumers defined as heavy Internet users who go online 19 days or more per month account for 73% of all Web pages viewed.

  • Short Cuts

    Dotomi Inc., a Boston-based Internet banner advertising agency has received $10.5 million in new funding from Investment Growth Capital, a venture capital and private equity group owned by Investor AB, an industrial holding company.

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  • Consumers Wary of Offshore Call Centers

    Outsourcing telemarketing to offshore call centers could be detrimental to maintaining customer loyalty, according to a call center study conducted by Purdue University’s Center for Customer Driven Quality in conjunction with researchers at BenchmarkPortal Inc.

  • Direct Sales of Computers and Electronics Rising

    The sale of computers and consumer electronics purchased through direct marketing channels from manufacturers and resellers is rising, according to survey findings.

  • List and Database News

    Quality Publishing Co. has appointed Direct Media Inc. to manage a list of quality and environmental management professionals derived through market research.

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  • Agencies

    P&I Postscripts

    MARITZ RESEARCH: St. Louis, has launched a tool to help companies better identify, retain and acquire customers. Maritz Loyalty Maximizer applies a proprietary research model with marketing research and analytics to help better understand consumer …

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  • Agencies

    Slow Rewards Prompt Loyalty Defectors: Study

    Consumers cited the length of time it takes to build up points in loyalty and rewards programs as the primary reason they bail out of such programs. Seventy percent of respondents to a recent study said that it takes too long to see results from these …

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  • UPS Delivers for NAWBO

    UPS has signed as a sponsor of the National Association of Women Business Owners (NAWBO), an organization advancing the interests of women entrepreneurs. The sponsorship affords UPS participation in NAWBO’s annual conference; branding opportunities with …