Search Results for: research

Strottman International hired Ali Pohn as its first-ever chief youth officer. Pohn will oversee Irvine, CA-based Strottman’s youth-marketing research and ideation groups, including student, parent and teachers. She most recently was VP of Super Group, …

Some 8.1% of U.S. households do not have landline telephones, up from 4.2% in the spring of 2000. Non-landline consumers are those who have chosen to rely solely on cell phones or no phone at all.

Canada Post is developing a turn-key service for U.S. catalogers seeking to do business north of the border. It will assist them with prospecting, order fulfillment, order processing, market research and other tasks.

Cohorts is introducing a new Hispanic household-based segmentation product today, Hispanic Cohorts. The offering features 19 unique customer segments within the American Hispanic community, including “Isabel” (successful career women who are highly integrated into American society ) and Domingo y Sylvia (modest income grandparents who still predominantly speak Spanish and feel loyalty towards Spanish advertising and media).

A Direct special report on the state of the direct marketing industry

In 1993, when IBM Corp. was labeled a “dinosaur” by several leading business publications, it wasn’t exactly facing extinction. But it was in danger of becoming irrelevant, according to T. David McGovern, IBM Global Services’ manager of worldwide direct …

1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago

Brand building, retention are major goals in pharmaceuticals

Experian has acquired Simmons Research. Details of the transaction were not announced.

About half of U.K. marketing professionals intend to increase their e-mail-marketing budget in the next year,