Search Results for: research

  • Newspaper Readers are Heavy Internet Users: Study

    Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study released this week.

  • Nancy Small Named CEO of Eating Well Magazine

    Nancy Small has been hired as CEO of Eating Well, a food and health products publisher. In her new position, she will be responsible for the direct mail, market research, financial management, strategic planning, advertising sales and budgeting for the entire Eating Well Brand, Small will report to Charlie Kireker, chairman of the EatingWell board.

  • Newspaper Readers are Heavy Internet Users: Study

    Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study.

  • WPP Buys Cannondale Group

    WPP’s The Kantar Group last week bought trade marketing consultancy Cannondale Associates. The purchase beefs up Kantar’s retail channel expertise and gives Cannondale a broader network for executing retail-driven promotions, and an international …

  • DMA Forum to Guide Drug Marketers

    The Pharmaceutical Council of the Direct Marketing Association will hold its first-ever Pharmaceutical Executive Forum in December, with a program tailored for senior-level executives of the pharma industry.

  • DMA Reveals Full Slate of Special Interest Council Officers

    The Direct Marketing Association has announced the officers of its special interest councils for the 2004-2005 year. The officers of each group were elected by its members, and began serving their one-year terms on Nov. 1.

  • Argan to Acquire Vitamin Research Products

    Argan Inc. will acquire Vitamin Research Products Inc., a nutraceutical products manufacturer and marketer based in Carson City, NV. Terms were not disclosed.

  • Agencies

    Fisher-Price Launches Hispanic Campaign

    Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price’s “Play. Laugh. Grow” tagline as well …

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  • ACNielsen Homescan Panel Hits 91,500 Households

    ACNielsen has expanded its Homescan consumer panel to 91,500 households, with plans to reach 125,000 households by 2006. The research company has signed nearly 50 CPGs and retailers to use the Homescan MegaPanel to track consumer purchases and …

  • The Big Spenders

    WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you