Search Results for: research

Listworks Corp. told about 50 employees to go home early Tuesday, raising questions about the future of the company.

Listworks Corp. told about 50 employees to go home early Tuesday, raising questions about the future of the company. Neither Listworks’ President Walter Monzi nor CFO John Collins could be reached for comment at deadline. Several phone calls to the …

Consumers are more skeptical than ever about corporations — and their marketing. Two-thirds of consumers are skeptical of corporate motivations, according to a survey conducted by marketing agency Public New York. Fully 67% of respondents said they’re …

One of my favorite books is Good to Great: Why Some Companies Make the Leap . . . and Others Don’t.

January should be called Privacy month for California residents. More than a few new laws came into affect dealing with consumer privacy protection and rights

Consumers worry that marketers have too much personal data, but that doesn’t keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they’re more likely to …

Recreational vehicle manufacturer Fleetwood Enterprises will launch a vacation club for recreational vehicle fans this spring, a first for the RV industry. The points-based Fleetwood Vacation Club treats RVs like time-share condos: Club members schedule …

Wal-Mart Stores’ sales are projected to top $500 billion by 2010, accounting for 12% of U.S. retail sales (excluding cars and gas). That’s the conclusion of Wal-Mart 2010, a study conducted by research firm Retail Forward. Wal-Mart now accounts for 8% …

POST-IT NOTES: will take on an associate sponsorship of the No. 16 National Guard Ford Taurus, driven by Greg Biffle, for the upcoming NASCAR Nextel Cup season. The brand’s yellow logo will take primary hood placement on a special Post-it Notes paint …

Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug