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In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

A story on Integrated Research’s electronic marketing campaign (Direct, February) overstated the number of leads the company generated using Tech-Target’s

A research study of 800 women over age 50 last year helped clothing cataloger Appleseed’s create a profile of its customer base: A baby boomer woman it’s

Efforts are under way to launch an e-mail list auditing service to ensure addresses released for rental comply with the Can Spam Act. Media auditing giant

Also worthy causes I just received the issue of PROMO and was excited to see coverage on cause-related marketing efforts. While there were

The DMA Research Council has changed its name to the DMA Analytics Council, effective immediately.

The profile of the online user is getting wealthier. Internet users with household incomes of more than $150,000 jumped 20% year-over-year to 10.3 million in January from 8.6 million, Nielsen//NetRatings has reported. This group not only spends the most …

Cabela’s Inc., based in Sydney, NE, reported on Thursday that its direct marketing revenues increased 5.3% to $378 million during the fourth quarter of 2004. Direct marketing revenues for the entire year of 2004 fiscal increased 5% to $970 million.

Omnicom Group’s Indian agency Mudra has bought a majority share in the country’s biggest promotion shop, Kidstuff Promotions, New Delhi. Pankaj Wadhwa Mudra bought a 74% share in the agency, whose top clients are Unilever, Pepsi and Intel. Kidstuff …

(Corporate Meetings & Incentives)—The profile of the typical incentive program goes something like this: A 12-month campaign, designed to increase sales across the board, has as its reward a group travel program to a domestic destination, probably Florida, Hawaii, or California. The CEO selected the destination, and an in-house team handled the logistics. Just over 200 employees qualified for the trip, and per-qualifier spending topped $2,650.