Search Results for: research

Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

“I don’t get it. We’re using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases.

It’s a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on

Direct-to-consumer advertising has become a major tactic for pharmaceutical brand marketing, accounting for an estimated 12% of 2003’s overall promotional

Count ’em: There have been 10 pieces of data-related legislation introduced this year, and two promised. Here’s a listing: 1. Social Security Online Privacy

Prospecting lists for the direct response marketing industry.

The American College of Clinical Pharmacy (ACCP) has tapped Medical Marketing Service Inc. to manage its list of 9,300 members. The appointment goes into effect April 18. The list had previously been managed in-house by the owner.

Consumers may see loyalty programs as a necessary evil for getting a sale price at a grocery store, or as a chance to belong to an elite

Consumer direct mail campaigns in the U.K. achieve higher response rates than business campaigns do, according to a nationwide survey conducted by the Direct Mail Information Service.

A new study has found that 29% of people who record a television show do so to skip or fast-forward through the commercials. The study also showed that 52% of consumers record shows to watch them when it fits their schedule, and the other 19% said they …