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Spending on local Web site advertising grew 28% last year to $2.7 billion, according to report released by the market research firm Borrell Associates Inc., Portsmouth, VA. The report predicts local online advertising will grow 46% to $3.9 billion this year.

Santa Ana, CA-based mUrgent Corp., an e-mail services firm, has added three new members to its board of advisors: William Hitchcock of Bottom Line Financial LLC, Kathryn Kolder, co-founder and executive vice president of Fry’s Electronics, and Monica Perry, marketing professor at the University of Redlands, CA.

Dennis Publishing Ltd. has retained Lake Group Media Inc. to represent the subscription lists for Maxim and Stuff magazines, which have roughly 1.7 million and 950,000 subscribers respectively. An enhanced master file comprised of subscribers to Blender, Maxim and Stuff magazines is due to be launched before May 1.

Healthcare industry apparel marketer SmartScrubs LLC has appointed
Direct Media Inc. as its list manager. Nearly 75,000 last-12-month and
115,000 last-24-month buyers are available.

IGN Entertainment, Brisbane, CA, a leading Internet media company hired Dale Strang as executive VP and general manager of its media division. Denise

Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far

Web-based games and sweeps? Done that. Online loyalty fulfillment? Natch. Downloadable coupons? Oh, please years ago! To be on the real cutting edge of

Sponsorship spending grew 8.4% in 2004, the highest amount since 2000, and will grow again in 2005, according to Chicago-based sponsorship analysis group

Specialty printers’ presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued

According to consumers, marketing really works. Research conducted last month for the San Francisco-based International Experience Marketing Association