Search Results for: research

  • A Love Affair: Consumers and Their Cell Phones

    Consumers love their cell phones—sometimes more than their own lovers. BBDO Europe and its direct-marketing network, Proximity, surveyed 3,000 cell phone owners (ages 15-35) in 15 countries. They found that 53% of respondents have used their cell phones …

  • Short Cuts

    The Chicago Interactive Marketing Association will present new data and predictions about the future of online advertising and marketing at a dinner meeting on April 19.

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  • Digital

    Cookies and the Deletion Dilemma

    A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.

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  • Embattled Broadcast Medium Seeks a Savior

    Elvis Costello once sang, “Radio is our sound salvation.” Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?

  • Listline e-Newsletter 04/07/05

    The Gay and Lesbian Alliance Against Defamation (GLAAD) recently
    appointed ALC Data Management to represent its universe of 14,650 direct
    mail donors from the last 36 months. GLAAD is a media watchdog
    organization. Its donors have an average income of $65,000.

  • Direct Mail, DRTV Most Effective in Reaching Hispanics: Study

    Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing.

  • Can Advertising-Biased Search Sites Take Lessons In Trust From Privacy Fundamentals?

    Travel Web sites help customers search for great fares — but not always the cheapest ones. When they display the results of a fare search, many of the most popular sites leave the most prominent positioning to the products and services of the highest bidders.

  • Caterpillar Taps Tocquigny for Interactive Projects

    Caterpillar Inc., the industrial giant, has chosen Tocquigny to work on several interactive, print and market research projects.

  • Credit Card Telemarketers Settle With Arizona

    The state of Arizona has reached a settlement with a Phoenix credit-card telemarketing operation that includes refunds to consumers and a $100,000 civil penalty.

  • Lifetime Entertainment Services Names New CEO

    Lifetime Entertainment Services has named veteran cable television executive Betty Cohen as its new president and CEO to bring new life to the cable channel. Betty Cohen In her new role, Cohen will be in charge of the day-to-day operations of the cable …