Search Results for: research

Annual Internet advertising sales in Belarus are projected to total $500 000 by the end of 2005, more than twice the amount last year, according to e-belarus.org.

Requests from actors portraying patients for medications have a “profound effect” on physicians prescribing for major depression and adjustment disorder, according to the National Institute of Mental Health (NIMH).

(Direct Newsline)—The theme of 2005 Ad:Tech San Francisco is “The Age of Engagement,” and John Costello, executive VP-merchandising and marketing at The Home Depot, offered attendees some real-life examples of how his company uses technology to get …

WOMENS ENTERTAINMENT: has launched a sweepstakes tied into the original TV series McLeod’s Daughters, which offers consumers a chance to win a trip to Australia to visit the set of the hit show. Consumers 18 and older can enter The McLeod’s Daughters …

Think of it as a prime example of the business cliché about eating your own dog food: The U.S. Postal Service has launched a free magazine about the virtues and successes of direct mail.

When it comes to local search, the Internet Yellow pages providers can hold their own and even win out with both users and advertisers in comparisons with Web-based competitors from Google, Yahoo and the like, according to one study…

ADVO, Inc. has named Matthew Spahn as senior VP and chief marketing officer. The position takes effect May 1. Spahn will lead the development of strategies to support the firms marketing approach and strengthen product development, research, targeting …

The theme of 2005 Ad:Tech San Francisco is “The Age of Engagement”, and John Costello, executive vice president for merchandising and marketing at The Home Depot, offered attendees some real-life examples of how his company uses technology to get customers involved.

Rich media, online advertising that incorporates features such as audio, video, animation and interactivity, is projected to grow by more than 25% through 2007 and reach $2.2 billion by 2008, compared to less than 10% of all online advertising representing $800 million advertising last year, according to a new market research report released by E-Marketer Inc., based in New York.

GAP, INC.: has named Cynthia Harriss as president of the Gap brand, effective May 2. In her new role, Harriss, 53, will oversee the Gap brand in North America, including Gap Adult, GapKids, babyGap and GapBody. Harriss will report to Gap, Inc. President …