Search Results for: research

David H. Carlin, a noted advertising and marketing attorney, has joined the advertising and marketing law group of Reed Smith LLP as a partner, effective immediately. Carlin joins high-profile attorney Douglas J. Wood, a former lead partner at Hall …

5/3 Search engine marketing expenditures will grow by 33% this year and reach $11.6 billion by 2010, notes a report from FORRESTER RESEARCH. In addition,

JupiterResearch set the Web metrics world ringing two months ago with a published report that found Web users deleting Internet cookies in numbers far

: As a former marketing manager for Pantone, this article really hit home! I couldn’t stop laughing. The type of thinly research assertions that you lampooned used to give me fits when I was working there. Fortunately, now that I’m on the outside, …

Worldata has been appointed manager of the For Him Magazine (FHM) list
portfolio, effective June 1. There are 770,606 records available from
this men’s lifestyle title.

141 Worldwide North America and Premiere Sponsorship Marketing (PSM), both subsidiaries of WPP, on Tuesday launched 141 Premiere Sports and Entertainment, and have put Jay Farrell in charge of the new group. Farrell will also remain president and …

Supermarket chain A&P is being restructured following an ongoing slide in sales. The Great Atlantic & Pacific Tea Co. will sell off Michigan chain Farmer Jack and Food Basics stores in Ohio, and may put A&P Canada on the block. A&P will focus on its …

Tastes and lifestyles are changing constantly. Long-time dinnerware maker Pfaltzgraff had a good hold on what it calls the “collector” market, but it was having trouble reaching young singles and newlyweds. Traditional styles weren’t drawing those attractive lifetime-customers-in-the-making, and conventional marketing channels weren’t reaching them. To do that, Pfaltzgraff has taken the leap with what amounts to an entire new product line: plates, cups, bowls and serving ware that customers can personalize for themselves over the Web, then buy online in single items or whole sets.

Word of mouth has typically been a brand’s best friend. And it’s no different when it comes to loyalty programs. In fact, 82% of Americans participating in customer loyalty programs have actively referred friends and family to their favorite programs, …

In a marketplace full of competition, Showtime Networks is leveraging its brand offering consumers top premiums to boost subscription rates. The latest incentive from the Viacom, Inc. subsidiary is a result of a partnership with Microsoft Corp.’s Xbox …