Search Results for: research

Statlistics has been appointed manager of the Hemmings Motor News list.
A total of 142,046 active subscribers are available. This publication
targets devotees of collector cars and trucks.

A new survey of Fortune 100 companies reveals that relatively few of them make a serious effort to optimize their Web sites to receive high search rankings on Yahoo! or Google.

A new study commissioned by Dallas-based Intervoice Inc., conducted by the market research firm TNS, found that despite concerns about identity theft 60% consumers are unwilling to limit online shopping to decrease risk.

Draft Chicago has landed an account from the Los Angeles Times. Draft will be responsible for developing direct marketing and subscriber retention programs for the newspaper, in addition to supporting the Times’ analytics, strategic planning and market research.

Huggies has launched Baby Network, an online community for moms and moms-to-be, with a marketing and development spend that tops $10 million Baby Network is made up of two sites: “Happy Healthy Pregnancy” and “Happy Baby.” At the site, …

Individuals who subscribed to or accepted trial subscriptions to
newsletters oriented towards stock investors are named on the
StreetAuthority Investor E-mail file. A total of 203,410 records are
available.

Gruner + Jahr USA has appointed Worldata to manage subscription files of
both Inc. and Fast Company magazines, effective June 1. Inc. has 435,685
subscribers and Fast Company has 614,794. Millard Group Inc. has been
managing these lists.

A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

General Motors has launched a sweepstakes tied to the launch of its new Web site for women. The site, called “Women in the Driver’s Seat” at GM.com/women, was developed to educate women planning to buy a vehicle or have a vehicle serviced as well as …

MeritDirect has been selected to represent TechTarget’s postal and e-mail master files and individual lists. The TechTarget postal master file with 555,442 records is the largest. TechTarget offers e-mail, Canadian and international master files.