Search Results for: research

Chevrolet has signed a multimillion dollar advertising deal with Nickelodeon as part of a new initiative to reach consumers across multiple platforms. The effort is part of a new campaign by General Motors to target families. Nickelodeon and Chevy …

Print catalogs and supplier Web sites are the most effective way to reach life scientists, according to market research firm BioInformatics, LLC.

Go figure. Mailed catalog sales remain the highest single priority for most catalog companies. But a minority plan to invest in increased mailing frequency, and many plan to put their dollars into the Internet.

Mokrynskidirect has been chosen as manager of the Stacks and Stacks
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(Direct Newsline) — A new survey of Fortune 100 companies reveals that relatively few of them make a serious effort to optimize their Web sites to receive high search rankings on Yahoo! or Google. The study, by the search engine optimization (SEO) …

Internet-based shopping reached $141.4 billion during 2004, a 23.8% jump from 2003’s level. Excluding travel sales, online retail sales also rose 23.8%, to $89 billion, or 4.6% of total retail sales.

Behind every successful customer loyalty program, there’s an equally successful customer service center. Hilton HHonors was recently recognized for “Call Center Customer Service Excellence” under the J.D. Power and Associates Certified Call Center …

There are many myths floating around about what it takes to build and run a successful customer loyalty program. One of the biggest myths is that long-term customers are less expensive to service than casual ones, and that retaining 5% or more of …

Most brands invest heavily to build loyalty among their consumer audience. But according to the ninth annual Brand Keys Consumer Loyalty Index, released yesterday, marketers just aren’t meeting consumers’ rising standards. “Consumer expectations are …

Behavior-based marketing services firm Catalina Marketing reported a fourth quarter profit of $15.3 million, reversing a loss of 8.8 million one year ago. Sales dropped off 6% to $112 million from $119.6 million, due to the sell off in March 2004 of its …