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2005 Rank Agency/Primary Services 2004 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 Alcone Marketing Goup Irvine, CA Matthew Alcone 949-770-4400

At first glance, deep-discount retailer Dollar General’s sponsorship of a NASCAR Busch Series race team doesn’t make sense. But the marriage of the chain

Interactive sampling systems producer Arcade Marketing, Inc., New York City, appointed Sybella Wilder VP and general manager-Chattanooga operations. Charlotte,

How do you follow up a No. 5 ranking in the 2004 PROMO 100? Velocity Sports & Entertainment climbed a little higher. The Wilton, CT-based sponsorship

Circuit City Stores, Inc., Richmond, VA, named John Reilly manager of partnership marketing. Vincent Moy named VP-research and Marla White appointed executive

Data is a lot like money. If you have it and you can access it, it’s a wonderful thing. But if you don’t have it, or you have it but can’t get to it when

Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC’s The Apprentice showcases a brand in nearly every episode. The Queer Eye guys make strategic mentions in every makeover.

You’ve tried to stoke your Internet sales, but despite your best efforts, they just aren’t growing all that much. And you know e-commerce in general is more robust than it’s been in years. What are you doing wrong?

(Promo) Chevrolet has signed a multimillion dollar advertising deal with Nickelodeon as part of a new initiative to reach consumers across multiple platforms

Visa USA plans to leverage its 2006 Torino Olympic Games sponsorship along the same lines as its successful 2004 Athens Summer Games sponsorship platform. In addition to an integrated marketing campaign and a consumer sweepstakes, Visa will launch a …