Search Results for: research

(Direct Newsline) —Total advertising expenditures for the first quarter of 2005 increased 4.4% to $33.5 billion last year, according to market research firm TNS Media Intelligence. Internet advertising totaled $1.9 billion, an 8.2% increase over $1.8 …

Avrick Direct Inc. recently moved 10 managed list properties to
ClientLogic Specialists Marketing Services. The largest files are the new
mover Movin’ and Spendin’ Master File and the general merchandise
purchasers list Always Shopping Mail Order Buyers, with 21 million and
17 records from the last 12 months, respectively.

Experian Friday launched a Web-based research service that lets business-to-business marketers download and sort data on more than 12 million U.S. businesses for an annual subscription fee.

The Family Research Council has come out against the Internet Corporation for Assigned Names and Numbers’s plan to create an .xxx domain for pornographic Web sites.

21st Century Marketing assumed management yesterday of the Walter Drake
list portfolio, including a master file with more than 1.2 million
buyers from the last 12 months. About 77% of these catalog customers are
women.

Natural health products marketer Dews Twenty First Century has appointed
Lake Group Media Inc. as its list manager. These 37,746 men and women
spent an average of $27 per order in response to direct mail. MKTG
Services was the prior list manager.

Mainstream marketers are readying new organic products, even as consumer interest in organic food grows. Go Organics for Earth Day boosted organic sales about 15% General Mills, ConAgra and Campbell Soup Co. will launch organic items by fall, …

(Direct Newsline)—Advertising spending from department stores is shifting from print to television, radio and the Internet, according to a new report. Department stores may increase their online spending by up to 80% by 2009, the study predicted. The …

Total advertising expenditures for the first quarter of 2005 increased 4.4% to $33.5 billion last year, according to market research firm TNS Media Intelligence.

Includes rank by growth and campaign work as well as “How we did it.”