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News America Marketing will test motion-sensitive P-O-P this summer through an exclusive partnership with Reactrix Media Systems. Reactrix’s “Reactive Media” system projects branded content that’s triggered by shoppers’ movements; consumers can touch …

SCRATCH: Toronto, has brought in a third partner, Elan Packer, as the agency adds new work. Packer had been a brand manager at Pfizer and Novartis, with an earlier stint as director of client services at LLS Market Research. He joined Scratch’s founding …

The average American consumes 53 gallons of carbonated soft drinks per year! That not only equates to a lot of big people, but a lot of big dollars. About $60 billion as a matter of fact. At face value…

The Direct Marketing Association’s List and Database Council named Deb Goldstein, president of IDG List Services, as the 2005 List Leader of the Year. The award recognizes outstanding contributions to the list and database industry.

Prospecting lists for the direct response marketing industry.

Teens are having a love affair with gift cards. In fact, more than 93% of Americans of high-school age have received one or more gift cards during the last 12 months, according to a survey released last week and commissioned by Stored Value Systems …

The Advertising Specialty Institute has promoted Dan O’Halloran to senior VP of distributor services. O’Halloran will be responsible for building stronger and deeper relationships with industry distributors and salespeople, ASI said. The …

ALC Data Management has been retained to manage the Jane Goodall
Institute list of direct mail-generated donors who indicated their
concern about the environment. This is a universe of 36,288 records.

While the practice of rewarding employees with incentives remains a top priority for many companies, the program’s success and ROI are just as important, according the 2005 Incentive Federation survey. While more than half of respondents in the 2005 …

Playboy Enterprises Inc. restructured its marketing department, naming Lisa Natale to the newly created position of senior vice president, corporate events and promotions.