Search Results for: research

While teenage TXTers may be the hot target of the majority of mobile marketing campaigns, moms may not be far behind. Not only do females dominate when it comes to downloading games to their mobile devices, but women aged 35-54 do it at a much higher …

Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of Web activity, other ways to target ads have arisen. And as SEM becomes more competitive, those alternatives are getting a closer look from both advertisers and the search ad networks themselves.

Most moms check their e-mail at least twice a day, and working moms shop more online than stay-at-home moms. A survey by EmailLabs and Lucid Marketing found that 57% of moms check their e-mail two or more times a day. Only 20% check it once a day, and …

Research firm Information Resources, Inc. named Sunil “Sunny” Garga president of its Analytic Insights Group. Garga had been president-COO of Marketing Management Analytics, Wilton, CT, and earlier was director of client services at SAMI and Burke’s …

Atlantic List Co. has been appointed manager of Calvary Hospital’s
universe of 29,135 donors. This cancer hospital generates $23 average
contributions via direct mail. Direct Communications Corp. was the prior
list manager.

A watchdog group is asking the Food & Drug Administration to quell claims from dairy marketers that drinking milk helps dieters lose weight. The group also petitioned the Federal Trade Commission in April, arguing that weight-loss claims from eight food …

Frank’s RedHot Cayenne Pepper Sauce has signed on as the category-exclusive sponsor of the AVP Pro Beach Volleyball Tour for the 2005 season, and will leverage it with hot-wing eating contests at four of the tour’s events. The brand will hold Battle to …

CarsDirect, an online car-shopping service, has acquired 1-800 Communications, a provider of auto financing leads to dealers, for an undisclosed sum.

Rodney A. Carver has joined Decision Analyst Inc. as director of the marketing research firm’s new Database Analytic Services Group. Carver was previously a marketing statistician consultant at JCPenney Direct Marketing Services.

Packaged goods marketers should shift their focus from Baby Boomers to the 75 million Echo Boomers, according to research from Information Resources, Inc. Most of the nation’s 78 million Baby Boomers have become empty nesters, changing their household …