Search Results for: research

Royalties from licensing in the United States in 2004 were $5.85 billion, about flat with 2003, with the industry seeing a gain in royalty payments of only 0.7%. “It’s not surprising,” Charles Riotto, president of the International Licensing Industry …

Randall Publishing Co. has chosen MeritDirect to manage its Equipment
Data Associates database. A master file that names 1.1 million equipment
buyers is available, plus seven other lists that specify types of
equipment buyers.

Ben & Jerry’s, Nike and Things Remembered are three distinctly different companies, but share a common thread when it comes to cause marketing: They get their employees on board.

Millward Brown Group, a market research agency that focuses on online and offline brand marketing, has acquired for undisclosed terms Dynamic Logic Inc., an online advertising measurement and market research firm.

Simmons Market Research Bureau plans to release on Sept. 30 the results of its first syndicated market research report on gay and lesbian consumers, which will also include data on bisexual and transgender consumers.

Slack Barshinger of Chicago has been appointed as the agency of record for Hoffman, a diversified manufacturer and business-to-business direct marketer of electrical and electronic controls and components.

The Women’s International Resource Exchange has appointed Atlantic List
Co. to manage the donor list of its Madre project. The organization has
3,638 last-24-month contributors who gave $5 or more.

Avrick Direct Inc. recently named Fasano and Associates as manager of
Alaska Today, a list of 164,276 tourists who have traveled to Alaska.

The number of mobile marketing programs are growing by leaps and bounds. And as the average age of the typical mobile users creeps upwards, mobile campaigns can be more successful when integrated with other promotional tactics. “Mobile is a channel, not …

Target Stores and the American Heart Association are being honored today with Golden Halo Awards at the Cause Marketing Forum in New York City. The Halo Awards are “lifetime achievement” awards for strong, continued cause marketing programs, said Cause …