Search Results for: research

When 20th Century Fox wanted to promote its 2004 summer release “The Day After Tomorrow” on television, the studio figured it had better do more than just buy some 30-second spots to capture the attention of teens and young adults.

Positive Futures Network has appointed Pacific Lists Inc. as manager of
the Yes Magazine list of 11,881 active subscribers. This quarterly
publication focuses on social and cultural change.

For those e-mailers who go out of their way to do everything right—getting permissions, using double opt-ins, employing an e-mail service provider, applying SPF authentication and generally treating the Can-Spam Act as the e-mail equivalent of the Bill of Rights—here’s some disturbing news:

Increasing reports of lost consumer data files and disclosures of unauthorized access to sensitive personal data are taking a toll on consumers’ confidence in online commerce,

Direct Marketing Association has named Alan Kuritsky vice president of marketing.

Online retail sales are growing, and plenty of small merchants have found that the Web is a perfect place to start building a sales empire. But many of them also find that there comes an inflection point in their growth curve when they need a presence in the offline world. That’s been a hard choice to make: All those decisions about optimal location, per-foot prices and overhead costs are the reasons many operators took to the Internet. But the carbon-based choice may get easier, thanks to a new project to give pure-play Internet retailers a foothold in the brick-and-mortar world.

The Home Depot earlier this month claimed $43 million in revenues from unused gift cards that it sold from 1998 to 2001. “We have never reported breakage before, so this was just catching up. The amount sounds large, but it covers a four-year period,” …

Forget airline miles and free hotel stays. Jameson Inns, Inc. is taking on a whole, new approach to customer loyalty programs. Starting July 1, the Atlanta-based hotel chain will offer loyal customers a share of company stock, as part of Jameson Stock …

Research has shown that there is a direct link between employee satisfaction and customer satisfaction and improved financial performance. In fact, organizations with engaged employees have customers who use their products more and increased customer …

Employees who are more engaged by their jobs improve the bottom line, according to a U.K. study. The Employee Engagement study by research firm Melcrum reinforces the results of a U.S. study conducted last year by the Forum for People Performance …