Search Results for: research

The bricks have embraced the clicks. Retailers generated 5% or more of their total sales online last year in only 12 product categories. And by the end

ClientLogic Specialists Marketing Services has been chosen to oversee
three magazine lists and a master file for Wenner Media LLC. These
managed list properties include Rolling Stone (973,000 subscribers),
Men’s Journal (450,000 subscribers), Us Weekly (727,000 subscribers) and
the Wenner Media master file with more than 2 million subscribers. ALC
Data Management was the prior list manager.

While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their

Verizon Wireless got a great date for the Oscars. Access Hollywood met Million Dollar Baby star Hilary Swank on the red carpet and showed her a Verizon

Bookspan NY now offers a list of its Zooba Book Club members. These
33,780 buyers each paid $10 for hardcover books shipped to them. Roughly
80% of these buyers are women.

Coors Brewing Co. veteran Ron Askew is joining TracyLocke as CEO in a return to the agency side. He succeeds Ed Winter, who becomes chairman of Dallas-based TracyLocke. Askew had been CMO at Coors since 2001; he moved there from The Integer Group, the …

Is there more to consensual marketing than just receiving permission to send an e-mail newsletter? Yes, according to Hewlett-Packard.

Hispanics are one of the fastest growing segments of the U.S. population and they are open to direct marketing offers. But you have to talk to them the right way, argued Michael Saray, president of Michael Saray Direct Marketing at DM Days on Tuesday.

Hyundai Motor America will take a closer look at the online research and shopping behavior of car seekers to better tailor its marketing efforts in the offline world.

The U.S. Postal Service has established a Small Business Marketing Council that includes members from nine different entrepreneurial groups, along with the Direct Marketing Association and the Association for Postal Commerce.