Search Results for: research

This past Monday, Cliff Kurtzman, from Online-Ads, and I gave a presentation during Ad:Tech Chicago 2005 called, “A Crash Course on the Digital Marketing Vendor Landscape,” a talk that tried to untangle what some of those even in our space…

Cataloger and retailer Appleseed’s has signed a definitive agreement to acquire the brand name and customer list of rival cataloger The Tog Shop.

The U.S. Department of Agriculture has awarded more than $80,000 to two states to help fund projects to promote direct marketing among farmers.

There’s a “Peanuts” strip in which Linus, attempting to help Charlie Brown deal with his neuroses, tells Brown that an individual’s character develops until age five. “But I’m five!” protests Charlie Brown. “I’m more than five!” “Oh, well,” shrugs Linus, turning back to his security blanket. The oldest of the latest generation identified by Ann A. Fishman aren’t five yet, but their characteristics are being mapped

Boeing hired Seismicom for a three-year project to launch its 787 Dreamliner plane in 2008. The launch, Boeing’s biggest consumer effort ever, includes promotion, p.r. and media advertising. San Francisco-based Seismicom pitched the business with a team …

Draft Chicago has hired Laura Moser as VP-account director, a new post overseeing retail marketing work for a number of clients. Moser had been group management supervisor at 141 Worldwide, Chicago, handling work for Kraft Foods. She joined Draft on …

The Canadian Privacy Commissioner has earmarked $200,000 to fund another year of research into the field.

Sandy Sandler admits that she’s a person who takes problems one at a time. “I like to do all the research, get all the ‘i’s dotted and ‘t’s crossed, and then move on,” she says.

In that light, it makes sense that Sandler would wait until her company, which manufactures and sells a bow-tying item called the Bowdabra, would wait to put up its first transactional Web site until three months ago. She founded Bowdabra back in 1998, when she was training people in starting up corporate gift businesses and found how difficult it was for most people to tie a good bow in a ribbon.

Youth marketing agency Mr. Youth has bought CollegeFest LLC, including rights to the 20-year-old CollegeFest student event. Terms were not disclosed. CollegeFest reaches 15,000 New England students with a two-day event each fall with concerts, product …

Promotional product incentives deliver valuable referrals and build positive images with customers, according to two new studies. “The results of the new studies reinforce what has been shown in previous research,” the Promotional Products Association …