Search Results for: research

Intermark Media Inc. has appointed Acton Direct as manager of the Debt
Consolidation Applicants from Freedebtconsolidation.com file. This is a
list of 587,140 credit counseling agency applicants who completed an
online form.

During eUniverse’s ultimately turbulent fiscal year 2003, they acquired direct marketing focused Response Base, a company run by Chris DeWolfe, who along with the other co-founder of MySpace.com, Tom Anderson, had also worked at XDrive.com…

Most of us don’t plan to scale Mount Everest or spend a month trekking through the barren ice covered North Pole. But for those who do, there’s Expedition News, a monthly e-newsletter covering expeditions, research projects and newsworthy adventures.

Unless you’re a florist, photographer, caterer or interior designer, you probably don’t think much about prop columns.
But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas.

Food marketers are trying to stiffen up self-regulation of kids marketing in an effort to avoid government restrictions. Food companies, industry associations, advocacy groups and legislators met last week to discuss how marketing food to kids …

Interactive Games Inc. has launched an online service targeting cell phone users to sell ring tones from music artists, cell phone wallpaper backgrounds and event tickets through its Jamdirect.com division.

Reader’s Digest Assocation Inc. has appointed ALC Data Management to
oversee its lists of Spanish language subscribers and Hispanic
subscribers to the English language edition of Reader’s Digest magazine.
The Reader’s Digest Selecciones file identifies 288,000 Spanish language
subscribers.

Marketing executives are frustrated with having limited resources for product launches, despite the importance of new products to profits. Fully 87% of senior marketing executives believe their companies’ success depends on new products, but only 32% …

Nickelodeon is bringing SpongeBob SquarePants and other brand pals to supermarkets near you under a new licensing deal with Grimmway Farms, Inc. to feature Nickelodeon characters on fruits and vegetable packages. SpongeBob SquarePants adds star power …

Senior marketers executives may want accountability in their advertising. But they don’t feel that they know how to get it. Those are among the findings of a new survey by Marketing Management Analytics, the Association of National Advertisers and Forrester Research.